The main objectives of this course is to familiarize the student with the fundamentals of strategic management. to succeed in the future, managers must develop the resources and capabilities needed to gain and sustain advantages in competitive markets both traditional and emerging. this course introduce the concept of strategic management through case analysis, and considers the basic direction and goals of an organization and the environment.
This course contains understanding the foundations of business communication, writing letters, memos, e-mails, and instant messages, writing reports and proposals, oral and non- verbal communications, preparing a dossier for employment.
Course Objectives
This course, while familiarizing students of advanced Business Studies with the foundational theory of
business communication, offers an intensive practice of effective business communication-written,
oral, verbal, and non-verbal – so that Business Graduates can apply the skills learned in their career
and beyond. Besides orienting students to basic theories of effective communication, the course also
includes a practicum component in that students towards the end of the semester will have submit a
completed writing portfolio that includes a range of writing assignments such as business
correspondences, business report, and a dossier for job application. The course follows the seminar
model of classroom teaching, in which students participate in in-class discussions and presentations.