Fundamental of Marketing
B.B.S. III Year
Seth Godin is a marketing guru, This Is Marketing represents the
culmination of decades upon decades of marketing lessons and advice. You
won’t find any scripts or templates, and you won’t find anything scammy
or short-term. This book is all about empathy, understanding and being a
human (not typical advice you hear in most marketing books, but vital
words of wisdom to consider before starting your next project).